Platform selection is key to campaign reach and success. You may choose one or multiple platforms:
TikTok: Best for viral content and Gen Z reach.
Instagram: Ideal for visuals, stories, and Reels.
YouTube: Great for tutorials, reviews, and long-form storytelling.
Twitch: Perfect for livestream activations.
Twitter/X, Pinterest, Facebook, Threads, Snapchat, Other: For niche audiences or multi-channel strategies.
Each platform requires a slightly different influencer strategy—choose based on where your audience is most active.
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