Choosing the Right Campaign Objectives

Campaign objectives define your strategy and expected outcomes. When setting up a campaign, choose one or more of the following based on your goal:

• Brand Awareness: Increase visibility.

• Engagement: Drive likes, shares, and comments.

• Conversion Sales: Boost direct sales through influencer activity.

• UGC Creation: Encourage influencers to create reusable content.

• Product Launch: Focus campaigns around a new product.

• Evergreen Content: Generate content with long-term value.

• Event Activation: Promote live or digital events.

• Other: Customize your goal.

Selecting the right mix helps match influencers to your campaign's core purpose.