User Types Explained: Agency vs Influencer

BASA distinguishes between two primary user roles, each with its own access and capabilities:

Agency (Agency):

• Creates and manages campaigns.

• Has access to dashboards showing campaign progress.

• Can add clients, assign budgets, define objectives, and select influencers.

• Can create custom forms and NDAs during campaign setup.

Influencer:

• Applies to campaigns created by Agencies.

• Views campaigns available to them.

• Negotiates terms, collaborates, and completes deliverables.

Each user type has a personalized home screen and access to features relevant to their role.