Understanding Campaign Metrics and Performance Data

Once available, the Insights section will include metrics such as:

• Reach: Total audience exposed to the campaign

• Engagement Rate: Likes, comments, shares relative to reach

• Conversion Metrics: Sales or actions generated from the campaign

• Content Output: Number of influencer posts per platform

• Top-Performing Influencers: Ranked by engagement and delivery

These data points will help you evaluate campaign impact and refine future strategies based on what works best.

Performance metrics will be filterable by campaign, platform, date range, and influencer group.